Patenting the User-Centred Design Process
Here’s a fairly standard user-centered design process – not particularly different than most: Uncovery, Wireframing, Storyboarding, Prototyping, Development and Optimization.
It’s a familiar story to anyone experienced with iterative, user-centered processes. Its name: the Minerva Architectural Process™ for Persuasion Architecture ™, with the obligatory consulting firm trademarks. The difference: there’s a patent pending on it. “M.A.P & Persuasion Architecture are Patent Pending proprietary business processes belonging to Future Now, Inc. Contact us about licensing for your organization.”
More idiocy in the US Patent Office?
