War costs television networks $77 m in 1st week

Forbes: “Television networks lost $77 million in advertising revenue in the first week of the U.S.-led war on Iraq, research firm CMR said Tuesday.”

I would have never expected this. As a matter of fact, I would have thought the media would have been salivating over the prospect of having all these eyeballs glued to the tube.

April 8, 2003 | Archived in Random Notes