The news is out: AOL is officially killing off its Netscape division with a mass layoff and the kind of rebranding that reminds one of the death of a controversial pharaoh. A new organization, the Mozilla Foundation will be taking over development of the Mozilla browsers.
What does AOL plan to do with the Netscape name? If they are just killing it off, they should consider donating the brand to the open source community. Netscape is obviously a much better brand than Mozilla, and rebranding everything as Netscape could help the further growth of this excellent browser.
If the Netscape brand is to disappear altogether, we will have reached a true milestone in the history of the web. Internet historians will probably be debating for decades the reasons for Netscape’s fall.
I still remember firing up Netscape 1.0 and getting goose bumps. For those of us that saw the web for the first time on a Netscape browser, this application will always have a special place in our hearts.
July 15, 2003 | Archived in Software

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