22 September 2003 ~ Comments Off

Searching for the center of design

Boxes and Arrows: “In the user experience community, we?re valiantly fighting against the infection of chooser-centered design, and the antidote we prescribe is user involvement. It?s the common rallying cry of the UX community: “Put the user in the process! Embrace user-centered design!” Unfortunately, it?s the wrong answer.”

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