Good Information Architecture Increases Online Sales
Sitepoint: “You visit Tower Records, go to the Electronic section, find category K, locate Kraftwerk, and select their Tour De France CD. Great! You’re off to the checkout and… Hang on. Where’s the checkout? hey’ve moved it to the second floor.” Great way to point out the inconsistencies that some sites permit on their interfaces; it’s a useful analogy to explain UI/IA issues to lay people. It’s going into my arsenal…
October 23, 2003 | Archived in Information Architecture
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