jarango

One Idea is Better than Three

Garrett Dimon: “Consulting is about guiding not offering… If you present clients with multiple ideas and expect them to choose one, invariably, the end result is muted and diluted as the message of the different ideas gets blended together.” Amen!

Garrett also has one of the best business cards I’ve seen. (However, I doubt these cards would work well with non-English speaking prospects — they are a bit too wordy.)

April 21, 2005 | Archived in Business, Design, Information Architecture