The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in a 2004 Wired Magazine article [1] to describe certain business and economic models such as Amazon.com or Netflix. The term long tail is also general
David Seah: “Hiring my own personal CEO would be great, but who has the time and money to do an executive search? I?ve got MP3s to sort! So I did the next best thing: I designed a printable form to motivate my business development activities.”