globo.com homepage redesign
Bruno Pinheiro and Ilka Porto from Globo just treated us to a great presentation on their recent globo.com homepage redesign. If you haven’t seen this site before, it’s worth checking out: it’s a large site, and the design is very clean and easy to navigate. The Globo team said that traffic has increased more than 30% since the redesign, so at least by that metric they’ve done an outstanding job.
In general, I’m very impressed with the quality of work being presented at the retreat by our Brazilian colleagues. If these folks (and the projects they are working on) are typical of the Brazilian market, they are years ahead of other countries in our region - especially Panama.
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Technorati Tags: brazil, iaretreat, informationarchitecture, ux
Hola Jorge!
We have released a newer version of the Homepage, months ago, as a greater brand/positioning strategy. There’s a video in portuguese that explains it, you can find it at my personal blog.
Just a few days ago we launched a new release of G1 (g1 . globo . com), our hard-news product, and it’s the first product that follows this strategy. Hope you can have the chance to check it out, and give me your impressions.
Cheers!