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Rosenfeld Media: Mental Models

Rosenfeld Media’s first book?Mental Models, by Indi Young?is available for purchase. Congrats to Lou Rosenfeld, Ms. Young, and the team at Rosenfeld Media!

Because I live so far away from the bright center of the galaxy, I usually have to wait a couple of weeks after ordering a book before I can actually read it. Not in this case, though: as an incentive to buying directly through them, Rosenfeld Media is including a digital (PDF) copy of the book with every purchase through their site. (The book can also be purchased in digital-only format.)

The upside is that the PDF file is perfectly formatted for reading in my Sony Reader. Reading PDFs on this device is usually unpleasant; most are formatted for 8 1/2” x 11” paper, and look like crap when displayed on the Reader’s 4” x 6” screen. The Mental Models book, however, is perfectly scaled for reading on this device. Take a look:

I’m very happy to see Lou’s dream of creating a publishing house dedicated to UX design make its mark in the world in a more tangible way. Support Rosenfeld Media by buying the book directly from rosenfeldmedia.com.

BTW, As further encouragement, Lou’s kindly made available a 10% “friends of Jorge” coupon. Just type in FOARAN10 when purchasing from the Rosenfeld Media site.

February 17, 2008 | Archived in Books