17 February 2008 ~ 2 Comments

Rosenfeld Media: Mental Models

Books

Rosenfeld Media’s first book?Mental Models, by Indi Young?is available for purchase. Congrats to Lou Rosenfeld, Ms. Young, and the team at Rosenfeld Media!

Because I live so far away from the bright center of the galaxy, I usually have to wait a couple of weeks after ordering a book before I can actually read it. Not in this case, though: as an incentive to buying directly through them, Rosenfeld Media is including a digital (PDF) copy of the book with every purchase through their site. (The book can also be purchased in digital-only format.)

The upside is that the PDF file is perfectly formatted for reading in my Sony Reader. Reading PDFs on this device is usually unpleasant; most are formatted for 8 1/2” x 11” paper, and look like crap when displayed on the Reader’s 4” x 6” screen. The Mental Models book, however, is perfectly scaled for reading on this device. Take a look:

Mental Models on PRS 505

I’m very happy to see Lou’s dream of creating a publishing house dedicated to UX design make its mark in the world in a more tangible way. Support Rosenfeld Media by buying the book directly from rosenfeldmedia.com.

BTW, As further encouragement, Lou’s kindly made available a 10% “friends of Jorge” coupon. Just type in FOARAN10 when purchasing from the Rosenfeld Media site.

2 Responses to “Rosenfeld Media: Mental Models”

  1. Jan 21 February 2008 at 4:48 pm Permalink

    I’d love to have one of those :-) – hm, I think I will get me the Mental Model book too. Good post.

    Reply
  2. Ivan 13 May 2008 at 9:24 am Permalink

    Thanks for a coupon. As on 15th May, it’s working yet.

    Reply