Thoughts on the Open IAI initiative

Given my status as a current IAI director, I’ve been hesitant to write publicly about the Open IAI initiative. Three of the candidates in the IAI election are closely associated with the initiative, and I don’t want to appear to be favoring them over any of the others.

However, I believe the initiative is raising some important points that are worth discussing. I’ve been following the discussions and also participated in the Open IAI discussion last Tuesday evening. So to a degree I’m already involved. Also, Russ asked me to share the notes I took during that meeting, and I think that’s fair—especially since we’re talking about being more transparent. I’ll post those notes here along with some thoughts on the initiative and what it means for IAI.


My experience on the board

Before I get into it, I want to set the context for my comments by telling you about my experience thus far. A little over a year ago I was nominated and elected to the IAI Board of Directors. I’d been a member of the Board of Advisors prior to that, and had actively participated in the calls and events at the Summit, etc. So while I had little direct experience with the director role, I knew the other folks on the board and had a rough idea of what the board did. (By the way, I consider it a privilege to have been able to serve with the board thus far. These are all top folks!)

What little I did know about the board before I was on it: I knew that it met periodically, and that it looked after a series of volunteer-driven initiatives (mentoring, events, the website, etc.) that are published on the IAI site. I knew the board was responsible for managing the “business” side of the IAI and published a yearly annual report and a monthly email newsletter on their activities. I also knew that as a non-profit organization, some board members had legal responsibilities. (I’m baffled when I hear people say they don’t know what the board does. These things were obvious to me, a non-English speaker living as far as possible from the bright center of the galaxy.)

The one thing I didn’t know about the director role is exactly how much time and effort it required. Coordinating the IAI events (the area I’m responsible for)—IDEA, in particular—turns out to be incredibly time consuming and stressful. (I must highlight the fact that most of the ground work is done by a dedicated group of volunteers and two paid IAI staffers.) As an attendee of these events in the past, I’d been oblivious to all that went on behind the scenes. Now I know better, and am impressed and appreciative every time I go to a successful event.

The other director roles also require a lot of work, and it’s worth noting that this work is done voluntarily by busy professionals who also have careers and families to attend to. (“Does it need to be like this?” is a valid question. I’m just reporting on the situation as it exists now.) I mention this because I was surprised by the level of misunderstanding I heard in Tuesday’s discussion about what it is the board does and how much work goes into running the organization. I felt some of the comments made during the call were flat-out unfair and uninformed, and wanted to set the record straight before digging into richer soil.

Open IAI

We have a lot of work to do to get the IAI where we want it to go. I am thrilled with the level of energy and enthusiasm that has built up around this election. I hope we can keep the momentmum going after the votes have been tallied. For the record, and for the sake of transparency, I’m sympathetic to the Open IAI’s objectives. I like the platform that Livia, Russ, and Matt have crafted, and I hope we can continue to work together on these issues regardless of the outcome of the election. (I suspect any of the other candidates running for the board would find little to disagree with in the platform.)

However, while it’d be great for some facets of the organization be managed more openly (coordinating volunteer efforts lends itself naturally to an open-source-style methodology, for example), I think it’s unrealistic to think a “radical transparency” model can be applied to all aspects of the organization. We can probably all agree that things like our bank account information shouldn’t be made public.

Even open source projects need to keep some information confidential. For example, the Drupal website is currently undergoing a major redesign. Leisa Reichelt, who was a very active participant in Tuesday’s discussion, is one of the designers working on this project; she even highlighted Drupal as a model of openness to emulate (rightly so, in my opinion) during the call. However, there are aspects of her hiring into that project that were managed confidentially—with good reason. See the comments in the announcement for details on how the process was managed and the reaction of the Drupal community. (Takeaway: it’s great that the process itself is being discussed, but they’d be wrong to publish details that could hurt their providers and partners.)

That said, my main concern is that this discussion about openness and transparency could be distracting us from the main question we need to be addressing right now: what is the IAI’s vision and its role in society?

When I was running for the board, I wrote the following as part of my position statement:

Our work adds real value to people’s lives. However, most folks—especially outside of North America and Europe—seem to not be aware of it yet. The flipside is that more people than ever are “doing IA” around the world, but many of them don’t know it; perhaps they call it something else, or don’t know what to call it at all. They are starting from scratch, in many cases reinventing techniques we take for granted.

It’s time for IA to be more active in a broader cultural conversation. The IA Institute has a key role to play in helping the profession define and explain itself—to itself and to others—and to grow globally.

12 months on, I’d say this statement was naive. I was assuming that these issues were pretty much settled in North America and Europe, and that people already had a relatively good idea of what IA was and what value it added. I was mistaken. This “broader cultural conversation” hasn’t yet played itself out anywhere in the world—not even in the more developed countries. Most people are still oblivious to what IAs do, and there are still many people practicing IA without calling it that. As I see it, part of the IAI’s mission should be to help clarify this situation. We are supposed to be the profession’s stewards, and frankly we are not doing a good job as “cultural engineers”, helping people understand what IA is about and what value it adds.

So I’m very excited about the energy that’s developed around the Open IAI meme, and am hoping that it’ll help us improve the organization. But I believe that sorting out the organization’s vision is much more important and urgent, and “crowd wisdom” approaches have a poor track record of producing clear visions of this sort. We’re gonna have to answer this some other way, and I suspect that going “more open” will do little to help us in this regard.

Notes from Tuesday’s discussion

Here is, verbatim, the email I sent to the IAI Board of Directors with my impressions of last Tuesday’s discussion. Please let me know in the comments if you feel I misrepresented any of the things that were discussed in the meeting.

I was present during the entire OpenIAI meeting last night. (Christian [Crumlish] was also there for most of the conference.) There was some very valuable feedback, some pie-in-the-sky thinking, and some “armchair quarterback”-type comments. (Don’t be put off by the “no BOD” comment. It was raised only as speculation, like many other questions that came up.) [1]

There was a general feeling at the meeting that the current (and past) BODs have operated as a black box for decision-making, and that little is trickling down to the membership. We asked if people were reading the monthly newsletters, and some folks said they didn’t even know we had a member newsletter.

There is also the feeling that we need to have a more open way for our membership to volunteer and to contribute to the organization; the current infrastructure is too bureaucratic. Some folks in the call were frustrated because they’ve volunteered to help and their requests have gone nowhere.

Leisa Reichelt was especially critical. She seems to feel that the BOA [2] meetings were a waste of time, and that all we do is talk without producing anything. She also said she had volunteered for the IAI Blog project and for local groups, and that neither of them had gone anywhere—she hadn’t heard back from us at all in either of those cases. Leisa provided a very critical foil to the rest of the discussions, which otherwise tended to focus on how things can be improved going forward.

We also talked a bit about the vision for the IAI. It is clear that (at least) the people in the call are not entirely clear on what the organization is/stands for/does/etc. Some of the comments were eerily reminiscent of the concerns I raised with the “Vision” project—it is obvious that this is a major issue that is going to have to be dealt with soon. I think we all agree that this can’t be sorted out online or via the phone, and that we need a F2F meeting.

There were six candidates for the BOD on the call yesterday, and everyone seemed to be in agreement that these are issues that are going to have to be addressed. Given that I was the only current member of the board present at the end of the call, I promised to report back to the board and to see if there were ways in which we could start working to improve things even before the next election.

I’m hoping to discuss this in today’s call. In the meantime, I urge you to read this discussion:

http://www.facebook.com/topic.php?uid=23079079486&topic=4831

Many of the candidates for the BOD are involved in this discussion, and are sympathetic to this POV. There are changes coming (for the better, I think), and I think it behooves us to work with these folks to ensure that we do what is best for our membership and for the org.

[1] This parenthetical comment was in response to the notion of eliminating the board of directors, an idea that got relayed back from the meeting to the board before I sent my email.

[2] Board of Advisors, of which Leisa was a member over the past year.

September 11, 2008 | Archived in Information Architecture

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6 comments

  • 1
    Russ  |  9-11-2008 at 7:01 pm


    Jorge—
    Thank you so much for being present and for taking these notes. I think that everything you’ve reported is pretty fair and even-keeled.

    I also think that you are right—most people do not understand the efforts (and often the stress) involved on being on a Board of Directors of any shape or form. I’ve been filling a similar role for nearly 15 years for an organization (and my involvement became monumentally reduced by an event—it was college organization that no longer has an on-campus presence which means that I no longer had to be a landlord, liason and fill board member roles all at once!), and I was naively under-prepared for the task when I first took it on.

    I don’t approach the IAI with this same naivete; I approach with a bit of experience—albeit different—that has me a little more cautiously aware of what road lies ahead and what the involvement means. But, that’s just a little about me, and a little of me agreeing with you about the required involvement.

    Beyond that, I think that the “radical transparency” is also meant to be within reason. I think our membership understands that not everything has to—or needs to—be entirely public. Some initiatives do require a bit of private exploration and preparation prior to going live, but at the same time, as an organization there is plenty of room for improvement.

    And none of that is to say that our existing BoD and previous BoDs haven’t had their plates full.

    But if more of us knew, more of us c/w/should be able to help. And that’s important, especially when many people chimed-in to say how valuable (if not under-valued) their membership is to them.

    Thank you, again. I’m really happy you were able to make it (and we weren’t under the time-crunch of an IDEA call!)

  • 2
    Leisa Reichelt  |  9-12-2008 at 2:13 pm


    Jorge, thanks for this great post. A long response… sorry!

    Firstly, let me say that my criticism of my experience of being on the Board of Advisors comes as much from frustration with myself as with the Board or the IAI in general. Being on the Board of Advisors basically involves a monthly conference call – for various reasons (not the least of which being that it fell at 9pm and 10pm local time, and also a issues with the conference line itself), I wasn’t able to participate in many of these calls.

    Mass conference calls are also probably my worst medium for engagement – I’m just not very good at them at all. I don’t think I’m the only one though – although there were probably regularly more than a dozen people on that call, at least half of us routinely contributed only a few sentences throughout the course of the conference call. I’m sure there are others on the BOA who also feel that after 12 months, we’ve contributed virtually nothing. This has been frustrating – particularly when there are areas that I’m particularly interested in – local groups and how IAI engages social media being the two key topics I had hoped to engage in. Neither of these topics made it onto the agenda of the BOA meetings during the past 12 months. Instead, we talked a lot about ‘our mission.’

    Better minds than mine have tried to define what on earth Information Architecture is and what the role of the Information Architecture Institute might be – it seems a shame to me that so much of our limited time together was spent re-hashing this. It was my experience that we didn’t really move the discussion forward much at all.

    To me the mission of the IAI should be defined by the grassroots – what do the members want the IAI to be – and this is where openness could be extremely valuable. I had suggested that perhaps developing some (researched) personas of IAI members could be useful in helping focus the activities and mission of the IAI

    It was probably v impolitic of me to be as critical as I was of the IAI in our recent discussion, and I really don’t mean to suggest that IAI Board Members are not incredibly busy – the events that the IAI is responsible for are particularly valuable (and I’m not just trying to win favours now!) I know that both you and Christian felt that I was devaluing the work that the Board has put into the Institute in my criticism and I don’t mean for that to be the case. Only that perhaps there are better ways to engage the IA community in helping move the IAI forward.

    I have little time for fighting over the definition of Information Architecture. To my mind there are so many things that we could be doing now that would benefit (and increase) the membership of the IAI. I don’t know if London is unique, but I think there is a big opportunity for an organisation like the IAI to actively pull the local community together to increase the profile of the work we do, to help local IA’s learn from each others, and to help with the development of new talent in the field.

    The work that we, who practice Information Architecture, are undertaking these days is becoming more and more interesting – there is much to be shared and much to be learned. I feel as though while they are doing a of important work, no doubt, other than the events they organise, the IAI seems to have taken their eye off what is going on in the grassroots.

    I hope that my criticism can be used as a positive motivation – it was certainly intended in that way. We/I spent too much time talking about problems the other evening and not enough talking about solutions. I’d be more than happy to participate in some solutions when we next meet! (Assuming I’m still invited! :) )

  • 3
    Peter Van Dijck’s G&hellip  |  9-13-2008 at 6:26 am


    [...] A must-read for anyone interested in the IAI (Information Architecture Institute). [...]

  • 4
    Andrew Hinton  |  9-13-2008 at 10:06 am


    Thanks for doing this, Jorge. I’m glad that excellent conversation didn’t just disappear into the ether.
    To Leisa’s point—I agree that bottom-up / grass roots is very important. But grass roots activity happens best when there’s something solid to coalesce around. As Kevin Kelly said recently, “bottom up is not enough.” http://www.kk.org/thetechnium/archives/2008/02/the_bottom_is_n.php
    I hope my emphasis on vision & getting the cornerstone better in place doesn’t make it sound as if I think that’s all that is necessary. I emphasize it only because I feel someone should. But in the end, in terms of actual effort & resources, it will be miniscule compared to the other work there is to do. (But it will also be miniscule compared to the energy/effort we would otherwise expend swirling around the question, without it being better settled.)

  • 5
    xian  |  9-14-2008 at 2:30 pm


    Leisa, I took no offense at your frank feedback. I have felt a bit defensive at times (or maybe it’s unappreciated) when the board takes criticism, but that’s all part of being a grownup. And it’s good to be reminded of this. It’s easy to forget how opaque the board can seem once you’re on it.

  • 6
    jarango  |  9-15-2008 at 4:19 pm


    All, thanks for your comments.

    Leisa, I didn’t take offense from your feedback either. If the board is being perceived as not doing much, or being closed, or whatever, it is because we haven’t done a good enough job communicating. We now have the opportunity to change that, so please stay engaged—your experience is very valuable. (I’m especially keen to hear about your project with the Drupal folks, there’s lots for us to learn there.)

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