Localize your products for the Indian market, or start from scratch? An article at McKinsey Quarterly [free reg required] ponders this issue. “The most successful multinationals in India have been those that did not merely tailor their existing strategy to an intriguing local market but instead cut a strategy from whole cloth.”
C|Net: “One of Freeborders’ secret weapons, though, is its human resources approach, Cestar says. While Indian companies are using Indian managers in China, Freeborders uses Chinese nationals (who’ve spent time abroad) to minimize morale problems, he said.”
Financial Times: “Economic migrants from Latin America and the Caribbean sent home $45.8bn last year, 20 per cent more than in 2003.” It seems like remittances are a bigger component of our economies every year. This is an important indicator of the further mixing of cultures that we addressed in the Practical Global IA session at the Summit. (“Follow the money.”)
FlickrBlog: “Yahoo Photos will get a lot of Flickr features, and there are alot of other areas around Yahoo that will also be Flickrized where Flickrization would be good.”
Can You Outsource Innovation?: “BusinessWeek is asking interesting questions about outsourcing innovation in this week’s issue.”
“To be a successful product company requires intimacy with the customer,” says Azim H. Premji, chairman of India’s Wipro. “That is very hard to offshore in fast-changing markets.”
(Via The Tom Peters Weblog.)
© Jorge Arango. This site is published under a
Creative Commons Attribution-ShareAlike 3.0 Unported License.
