Architecture for Intelligence

Hello, I'm Jorge Arango. I design intelligent systems that empower people and organizations to succeed.

I’ve long helped architect digital products people trust. Today, I use that expertise to design AI-powered systems that free people to focus on work that matters.

The solution isn't more AI — it's better architecture.

In 2025, I co-founded unfinishe, a consultancy that helps small and mid-sized businesses use AI more effectively.

Areas of Focus

Artificial Intelligence

Currently, I use my expertise in information architecture to make LLMs do better work for humans.

Information Architecture

Most of my career has focused on making information on the web easier to find and understand.

Knowledge Management

IA isn't just for the web: structuring information can help us think and learn more effectively.

The latest

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Podcast

Traction Heroes with Harry Max + Jorge Arango

Get more traction in work and life — check out Traction Heroes.

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New to my work?

Much of this site explores how to design systems that help people think and work more effectively. Recent posts focus on AI, leadership, and strategy.

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Books

Learn to make information findable, understandable, and insightful.

Information Architecture: For the Web and Beyond book cover
Living in Information book cover
Duly Noted book cover